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New Week, New Awards for SuperMedia's SuperGuarantee Ad Campaign
SuperMedia and TM Advertising Win Best of Show and Most Effective
Integrated Marketing Campaign at Annual Interactive Marketing Awards
DALLAS, May 25, 2010 (BUSINESS WIRE) -- Accolades continue for SuperMedia's (NASDAQ:SPMD) SuperGuarantee(R) advertising campaign with "Best of Show" and "Most Effective Integrated Marketing Campaign" awards from the annual Excellence in Interactive Marketing Awards (EIMA) show, recently held in Dallas. The Dallas Fort Worth Interactive Marketing Association bestowed these honors to SuperMedia and TM Advertising for most effective interactive marketing of 2009.
The awards represent the marketer displaying the best ability to deliver a unified message across multiple media, while effectively leveraging the unique aspects of each medium. The SuperGuarantee message was effectively communicated through television, radio, out-of-home and various digital media, including digital display advertising, rich media, e-mails and websites. The "Best of Show" award for the SuperGuarantee campaign honored the top scoring entry among all award categories.
"When we work with local businesses to get positive results, we are their allies, advisors, advocates and partners," said Sandra Crawford Williamson, SuperMedia CMO. "Our relationship with TM Advertising is just that -- our partnership has netted great results for our business."
SuperGuarantee is a national consumer guarantee program designed to lower the risk of hiring contractors, plumbers, auto body repair shops and thousands of other qualified service-based businesses. If a consumer is not satisfied with the service provided by a participating SuperGuarantee business, SuperMedia will work to resolve any issues or, if unable to resolve the issue, SuperMedia will reimburse the consumer up to $500 of the cost of labor for the service.*
"We're honored to be recognized with these prestigious interactive marketing awards," said Bill Oakley, managing director/chief creative officer at TM Advertising. "SuperMedia's SuperGuarantee is something special, and we're thrilled to be part of the tremendous momentum."
In addition to the EIMA awards, SuperMedia's SuperGuarantee program has been recognized with a 2010 Industry Excellence Award by the Yellow Pages Association TM (YPA) for innovation, execution and results and the U.S. Postal Service (USPS) with the 2010 Creative Business Solutions Award for the company's work in differentiating its direct mail product - SuperpagesDirect(R) - with a service guarantee.
Forward-Looking Statements
Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words "believe," "will," "would," "propose," "anticipate," "foresee," and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia's periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia LLC's Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC's subsequent Quarterly Reports on Form 10-Q.
About SuperMedia LLC
SuperMedia LLC ("SuperMedia") (NASDAQ:SPMD) is the advertising agency for local small to medium sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia's advertising products and services include: the SuperGuarantee(R) and SuperTradeExchange(R) programs, Verizon(R) Yellow Pages, FairPoint(R) Yellow Pages, Superpages.com(R), EveryCarListed.com(R), Switchboard.comSM, LocalSearch.comSM, Superpages Mobile(R) and SuperpagesDirect(R) direct mail products. For more information, visit www.supermedia.com.
*Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com.
About TM Advertising
TM Advertising, headquartered in Dallas, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world's largest marketing communications companies. Agency clients include the brands of American Airlines, American Heart Association, Discover Network, HP Enterprise Services, SuperMedia and Texas Tourism. For more information, visit www.tm.com.
(SPMD-G)
SOURCE: SuperMedia LLC and TM Advertising
Media Relations
SuperMedia
Andy Shane, 972-453-6743
andrew.shane@supermedia.com
or
TM Advertising
Sarah Avery, 972-830-2267
sarah.avery@tm.com
or
Investor Relations
SuperMedia
Cliff Wilson, 972-453-6188
cliff.wilson@supermedia.com
Copyright Business Wire 2010