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Stockton-Lodi Verizon Yellow Pages to Publish in November
Idearc Media Marches on with Nationwide Market Expansion
STOCKTON, Calif., Mar 06, 2007 (BUSINESS WIRE) -- Idearc Media Corp., publisher of the Verizon Yellow Pages and home to Superpages.com, has opened a new sales office in Stockton, Calif., and is scheduled to publish the Stockton-Lodi Verizon Yellow Pages in November 2007.
The Stockton-Lodi Verizon Yellow Pages will be the easiest to read, easiest to use and easiest to find directory and will feature the largest font size of all competing directories in the area. The book will also include community pages, maps, coupons and restaurant guide on glossy magazine stock. In addition, select areas will receive a directory that features listings in English on one side and in Spanish on the other.
Idearc Media selected Stockton based on its positive business environment and proximity to other Idearc markets. The new directory will provide local businesses with an effective channel to reach potential customers when they are ready to make purchases. By expanding in northern California, Idearc will continue to add richer, more complete content to its Superpages.com site, as well as broadening its reach and appeal to large national advertisers.
Idearc, the official publisher of Verizon print directories, publishes more than 1,200 Verizon Yellow Pages in both Verizon telephone markets and in "independent" markets where Verizon does not provide telephone service. To date, Idearc operates in 42 independent markets from coast to coast.
"We are excited to be in Stockton because it is growing so rapidly," said Scott Hanle, president, Idearc Media. "We believe that consumers know and trust Verizon's national brand, which helps us connect more consumers with our advertisers and provide value like no other in the marketplace."
Verizon Yellow Pages offers advanced advertising options to local businesses:
-- Print and Online Advertising Packages
-- Customer Call Tracker
-- Superpages.com Performance Based Online Advertising Products
Idearc offers advertisers in new markets unique advertising opportunities, including bundled print and online packages and Customer Call Tracker, which allows advertisers to track ad effectiveness and gather data on their leads through unique phone numbers anchored to their yellow pages ads. Advertisers also can choose performance-based advertising options such as Pay Per Click or Pay For Calls, or fixed-fee ads on Superpages.com.
About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, Superpages.com(R) (www.superpages.com), Superpages Mobile(SM), Solutions At Hand(TM) and Solutions Direct(TM) direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. In addition, Idearc is the largest publisher of Hispanic directories in the United States. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006, includes a comprehensive list of businesses in the United States - a total of more than 18 million. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.
IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.
SOURCE: Idearc Media Corp.
Idearc Media Corp. Andy Shane, 972-453-6473 andrew.shane@idearc.com
Copyright Business Wire 2007
News Provided by COMTEX